LEMONADE LAB

CASE: PROTOTYPE FOR A MULTIMEDIA DESIGN GAME

Lemonade Lab is a learning game designed to enhance multimedia designers’ skills in branding and design. The game’s purpose is to provide users with practical experience and the opportunity to take control of their own career development. Through a simulated world, players can apply their theoretical knowledge to realistic challenges they may face in the industry. The game promotes creative thinking and problem-solving in a fun and interactive way that engages users and helps them develop essential skills. It is based on the saying “When life gives you lemons, you make lemonade,” which serves as a metaphor for turning adversity into opportunity.

INTRO AND LABEL MINI GAME

Step into the shoes of a freshly graduated multimedia designer in this immersive strategy game! As you navigate the world of multimedia design, you’ll learn essential skills, from mastering software tools to understanding the nuances of branding and marketing strategies.

In addition to your design tasks, take a break with a quirky mini-game: “Lemon Toss.” Here, you’ll be challenged to hit well-known brand logos with lemons to test your accuracy and agility! Each successful hit reveals fun facts and tips about the world of branding and design.

Sharpen your skills, aim your lemons, and embark on the adventure of a lifetime as you rise from a new graduate to a design legend in this exciting mix of learning and play.

 

The game emphasizes developing your design competencies, guiding you through tasks such as:

  • Choosing Color Palettes: Explore the psychology behind colors and create harmonious palettes that resonate with brand identities.
  • Selecting Typography: Learn to pair fonts that enhance readability, visual appeal, and brand personality.
  • Designing Logos: Unleash your creativity by designing logos that are both visually stunning and strategically aligned with brand values.

You’ll collaborate with fictional clients, adjust to feedback, and refine your work to meet industry standards. Each completed task enhances your portfolio, unlocking new levels and opportunities.